Sleep School

One of the primary challenges encountered in this project revolved around finding an effective means for the website to cater to both parents in search of assistance and sleep consultants aiming to promote their services to a diverse audience.

The primary objective outlined in the project brief was to craft an experience specifically tailored to exhausted and sleep-deprived parents, captivating them sufficiently to keep them engaged on the platform.

As the project evolved and the client granted me complete creative autonomy, I leveraged this freedom to develop a directory seamlessly managed through a CMS, intricately linked to two multi-step signup forms that communicated with several databases.
These forms, influenced by user decisions and successful payment processing, dynamically generate personalised profiles for users to actively engage with.